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Branding & Strategy
A winning brand has many dimensions, like a human being, it is a representation of the personality, soul, and customer experiences that will tell you apart from existing brands. Brands stand out because of the levels of intrigue they pose to people.
Search Engine Optimization
If you are not at the top of site engine result pages, it means you are losing valuable leads. At this point in time, SEO is no longer an option to shove aside; it is indispensable to market items and attract qualified sales and leads
Funneling & Marketing
You want the visitors who come to your site to take certain actions: purchasing, filling out forms, or signing up. With funneling, you can easily pinpoint where you are losing customers by keeping track of the funnel process.
Is this for you? Does your business find value in predicting the present, managing the present, and understanding the past? Business analytics can be of high value in turning useful data into valuable insight.
Our advertisement strategy will increase customer engagement, retention, and acquisition. It is targeted and measurable, creating a tangible part of your marketing mix. We are experts in helping brands connect with consumers.
We offer an indispensable line of defense against modern attacks. We cushion your business security by offering the following services:
Threat detection and response on a myriad of attack vectors
Compliance and risk advising
Expert consultation services for maximum I.T. support
More than ever, due to the current economic uncertainty, small and medium scale businesses need to ensure that the core fundamentals of their companies are grounded. You can become compliant for a low cost by allowing us to write and review your company policies.
At Guru Solutions, we want to impact your business with comprehensive tooling capabilities. We can assist you with whatever you need: Prototype and Pre-series Tooling, Production/Low Volume Tooling, Rapid, plus a wide range of other tooling services.
People are run by emotional impulses. One of the surest ways of tagging the attention of your desired consumer and changing their purchasing decisions is by tapping into their emotion. We are very adept in emotional marketing, using it to leverage your customer base and urging them to act on their purchasing potential.
Nowadays, customers feel more at ease when they know what to expect from a service i.e. how fast, suitable or accurate it will be. However, such standards remain limited in many sectors. At Guru, we want to fill this gap. A good and defined service standard is imperial to the general image of any organization.
Design starts by seeking something desirable. By having people at the heart of its operation, design aspires to come up with solutions. Through the research that we carry out, we see that potential users demand a set of requirements from future services. Thus, design steps in to make sure the services created are relevant and desirable.
Branding & Strategy
The branding concept is often misunderstood. Don’t be a surface skimmer when it comes to your brand’s identity. A logo will not simply carry the brand’s message. And for it to be known at a glance, a strong backing of strategic marketing is prominent. The platform created for your brand is your organization’s North Star.
Regardless of the size of your business, the assets you possess are very important. From the logo and reputation to the product and personality, all these assets can be leveraged to improve brand performance if properly organized. Moreover, your customers dictate the existence of your brand; they are your winning growth formula.
Developing a Brand Strategy
An effective brand strategy is propelled by insight and intelligence to build a powerful brand experience. A brand strategy is not permanent; it evolves. It should be based on the depth of your understanding of the market, points of differentiation, and target markets. With this established, the brand message is born and delivered creatively and effectively.
When a brand stands out, it intrigues people and engages them while leaving a positive impression. We engage people with fresh graphics, compelling content, and clear captivating messages to turn the tide. We also employ the 5D branding process, allowing us to Discover, Define, Develop, Diffuse, and Dissect your brand.
Why should your brand be worth someone’s time, energy, and money? With a clear brand identity, the rest of the strategy follows suit. Moreover, every brand needs to have a digital-first mentality in order to excel in the digital landscape. Connection is conversion.
Search Engine Optimization (SEO)
This is the process of improving online business connectivity with customers. When potential customers connect to the internet, they begin their session by performing a search of what they need. The SEO tactics that we employ are backed by successful digital practices that boost site ranking and traffic using the help of long-tail phrases and vetted keywords. We want you to be what they need.
According to our SEO specialist, most people understand what they need but don’t know how to get there. Moreover, they seek SEO to deal with the following:
Their site being hard to trace online
A slight unexpected drop in traffic
A decline of incoming leads and calls
A new site seeking more business
Do any of these ring a bell? If yes, you are in the right place. We have helped hundreds of SEO clients to curb these issues successfully.
Your Next Step
If you want to attract more views to your site, SEO is the way to go. That means more sales, more clients, and more organic traffic for your site. Guru Solutions offers custom and affordable SEO services with a proven framework that delivers more traffic, increase in leads, customers, and growth. Our ‘you first; approach makes sure that we continue to score you good business every month using a well-executed timesheet.
Through our experience, we have crafted a dedicated team of SEO pros who build relationships and deliver results with a mission to always get better. Well, are you tired of losing business to your competitor? It's time to be discovered. We can work with your team in a friendly and cooperative way.
Don’t lose sight of your vision, our team will get you there.
Funneling & Marketing
In our years of working with different service-based organizations, one of the biggest challenges people face is the ability to find a systematic, and possibly automated method of attracting a consistent stream of clients. From the majority of our clients, there seems to be a common cycle that seems to affect them. This is how it goes:
· First, the product/service provider markets their product intensively to attract new clients
· The next thing is a rush of clients, which he/she focuses on to finish their desired tasks
· By the end of the last project, the clients seem to have disappeared because the marketing efforts ceased to cater to existing clients
You might never have to deal with that again.
Understanding the Funnel
A marketing funnel describes the journey between you and your customer. It maps the route needed to be taken to aid conversion, from the beginning when someone gets wind of your business, to the point where they will make their purchase.
If taken seriously and analyzed carefully, a marketing funnel will indicate the steps you need to take to influence buyers through different stages. By allowing us to evaluate your marketing funnel, your company gains the potential of driving larger sales, while attaining more customer loyalty, and brand awareness.
Why Funneling and Marketing?
Funneling and marketing work like a tag team. All need to work in perfect harmony if the journey is to be successful. It simplifies the customer’s journey, while at the same time making it easier for the company to keep track. Its measurability is its largest advantage.
We can help you set up a funneling and marketing strategy that will have you converting fast. Are you tired of sitting on the sidelines? We have what it takes to put you at the centre of attention.
If deep data science capabilities are leveraged in business analytics services, the actionable insights delivered will generate positive outcomes for the business enabling them to stay ahead of the competition.
For us, it can be a bit tiring to see business data being used inefficiently. This is why we use consolidated analysis to help brands achieve deep visibility in their processing while boosting decision making skills. We have a full range of Business Intelligence services designed to improve performance and drive cost savings while leveraging business analytics.
Some Analytics Services include
· Data visualization and analytics
· Data integration
· Unstructured data
· Graph visualization
· Maps and spatial
· Predictive analytics
Apart from improving and accelerating the decision making process across an enterprise, analytics also boots the competitive nature of your core business entities. Moreover, you can easily launch a new business using the already acquired analysis of data.
Our analytics consulting abilities have been designed to assist you in anticipating, predicting, and changing your business to fit new markets and expanding growth opportunities. These measures are easily deployable to fit other business functions. We deliver, our priority is to make sure you make prompt and informed decisions.
Have you noticed how increasingly competitive the online marketplace has become? It is becoming a tad bit harder to stay ahead of your competitors. Moreover, it is more challenging to pin down the perfect combination of product or service advertising. We can help you dispose of the clutter and streamline an advertising strategy that targets your audience thoroughly and carefully.
What Are the Options?
Are you trying to increase your traffic, raise brand awareness, get more sales or simply launch a new product? A digital advertising campaign should do the trick. A good advert should tell your story and connect with your audience; it will be very effective if used wisely. We can have a look at your overall goals and target market, and discuss the most effective tactics and channels to apply. These may be:
· Remarketing- reaching out to old visitors of your site
· Search engine advertising- using Bing or Google
· Video advertising- using video platforms like YouTube
· Display advertising- on Google’s Display Network or 3rd party providers
· Social advertising- on social platforms like Pinterest, Twitter, and Facebook.
The data and insight analytics we apply targets customers in highly defined segments- including gender, age, location, marital status, hobbies, interests, and many more.
Our talented design team has what it takes to create captivating visuals that will bring the needed impact using any advertising channel of your choice. We know how to use your assets to attract your target audience.
Expert consultation services for maximum I.T. support (Read more)
Advanced, cost effective vulnerability management and risk-reducing technology
Bring leadership in information security to all size enterprises
Open API platform for easy integration with existing systems
The tech world is evolving at a rapid state. The increased rate of cloud adoption and internet use is posing additional risk to your data. Moreover, cybercriminals are still on the lookout; they are eager to tank your system and destroy the little you have built. We believe that with a safe business internet service, enterprises will have secure access to protect sensitive data and themselves from threats in all their channels.
Our goal is to offer both high monetary and non-monetary value to the companies we are in conjunction with. On the minimal side, a sturdy business posture will keep classified and confidential business material out of your competitor;s hands. Our competitive edge is the flexibility we offer. The deep rooted understanding that each business is different helps us find the most effective and attack-proof solutions.
The policy writing services we offer are an amazing fit for companies that both want something budget friendly to demonstrate legal or quality management compliance, and those who want to take the long route of hiring full time consultants. These policies are designed to help your business create the right environment for success and progress.
The main benefits of these policies include:
· A guidance note and data protection audit
· Service Agreements- an effective service agreement can solidify the relationship between a client and an organization. It should cover both the service provider and the receiver.
· Financial Accounts- poor cash flow management is one of the reasons why a number of businesses plunge. Our policy package will enable you to keep your accounts in shape.
· Terms and Conditions- One of most vital elements to safeguard your business is the right terms and conditions. All the ones we offer are specifically crafted to suit your industry of choice.
Our policies can cover all sizes of businesses, from Limited Companies to Sole Traders. The content we offer is also updated to match upcoming and current legislation and governance issues. Our mission is to help you operate efficiently and avoid the crippling penalties that are a potential to any business that has a legal breach. Inclusive is a guidance manual that will help your business get on its feet swiftly.
Having the right policy helps the business comply with the law, ensure trading certainty, manage customer expectations, and save on money. These are a few of the main reasons why having the right policy can be beneficial to your business. No matter the type of business you run, making sure it is covered to face any eventuality is very important.
Guru Solutions will make sure that all your fundamentals are in place to maximize success opportunities. Get compliant today, don’t delay.
We are celebrated for providing top notch engineering solutions. From refurbishment, tool maintenance, calibration or modification, we can make it happen. Backed by a team of professionals, our already established history has made us acquire extensive tooling capabilities, technical knowledge and skills you can depend on. We are ready to fulfil your expectations in terms of quality, innovation, lead time, price, and responsiveness.
What We Do
We are able to dispense production tools and low volume tools of different technologies:
• Injection tooling
• Pre-tension tooling technology
• Multi cavity, Precision, Over Moulding Capability, Twin Shot
• BMC/SMC Moulds
• Filament winding tools
• Composite tools
• Hot forming tools, among others
If your tooling requirements are more specific, we still have your back. We offer support in requirements such as:
• Mobile laser welding services
• Tool maturation
• CNC machining
• Industrial Maintenance
• Tooling and Moulding Training
• Maintenance and tool modification
If you need Tooling support, our team has some of the best innovative concepts and solutions that will suit your technical requirements. Our molding concepts and tool optimization services can support you to reap economic benefits.
The emotional aspect of a brand is of great impact and effectiveness for both the consumer and the brand. Today, the consumers are well versed with researching what they need. This means that they are not willing to wait for someone to solve their problem. Moreover, they are flooded with all sorts of different advertisements on a daily basis. How do you make sure your company stands out in the middle of all this competition?
Even in situations when we wish the emotions are not there, such as during a heartbreak or loss, we are bound to experience these emotions. It is the core nature of human interaction. This is the reason why emotional marketing tends to be very effective. Impressions form in a matter of seconds, and the same applies to the impressions that will be made with a product or service. Marketing emotion can help your product stand out in stakeholders’ minds.
Using emotion to target your consumers will make them buy with their heart. A good example would be the last two major products you tried to purchase. When it comes down to the final step, how did you decide what you will buy? Price and details might play a part in the decision, but the heart wants what it wants. The emotion you felt nudged you in the decision you made.
At Guru, we know that weaving emotion in your advertising and marketing strategy is a smart way to attract an audience, encourage them, and resonate with them. We view emotion as the secret weapon people never knew they had. We can align this to your overall marketing goal to bring about a very effective strategy.
A service standard is a checklist of requirements that a service needs to fulfill in order to prove its fitness for its purpose. These standards provide indicators of levels of service, definitions, or specific periods of delivery. A good example is the handling of customer complaints.
We believe that service providers can elevate service standards. This will in turn foster a feeling of safety in the clients, and improve the levels of communications between the service provider and their clients.
By working with us, you will lead your sector forward by having standards that meet your market needs. Using our established process, our team of professional market consultants and information specialists will carry out research across a wide area of issues and sectors. Focusing on our clients’ most critical needs has enabled us to help the international community improve the quality of infrastructure.
But why work with us specifically?
• You will be able to gain indispensable insight about the industry you belong to
• We will give you an alternative option in comparison to regulating yourself
• You will be able to solve industry problems collaboratively with the help of field expert
• You will be able to develop trust in the industry as well as lead it
We can help you stay at the front of the pack.
Due to its recent emergence, the design concept is often misunderstood. Even professionals would have a hard time trying to explain to people what it all means. The design concept is highly customer-centric; it mostly rotates around the desirability aspect of both the services and products in question. The success of design in business can be easily attributed by the unique perspective of the aforementioned point.
However, desirability is not all that is needed for a company to succeed. Is the feasibility and viability in order? These 3 elements are core in the business design spectrum. The design activity is an active process that involves the following:
· Design Methodology- techniques, procedures, tools or aids needed for the overall design process.
· Design Mindset- a design mindset is action-oriented and solution-focused, it is not problem-focused.
· Business Tools to solve- We use different design methodologies as well as a variety of business tools i.e. PESTEL Analysis, Sales Funnel, Business Model, among others.
· Business Challenges- a combination of business tools, design methodologies, and design mindset need to be used to solve a business challenge for it to be called a business design.
Our team has the ability to understand people-centered methodologies, merge them with their strengths to unite all stakeholders, and bridge the gap between the two worlds. We are here to help you deliver value to clients by upgrading systems, material components, and other services.
Thank you for your time we will reach out to you as soon as possible.
If you would like to talk to us immediately please feel free to call us at (785) 408-4717 .