Position Content Specialist

We are looking for a savvy content specialist to guide and develop the content creation process for our brands. As a content specialist, you must research and define desired target audiences, manage content creation and publishing, and monitor consumer and content metrics.

To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. Skilled content specialists should be expert storytellers with consumer and content trends knowledge.

Content Specialist Responsibilities:

  • Meeting with the creative, marketing, and design teams to ideate and define content goals. 
  • Able to research content and consumer trends to ensure that content is relevant and appealing. 
  • Able to develop content strategies to reach the desired target audience and marketing goals effectively. 
  • You will create content for various platforms, including but not limited to blogs, websites, and social media. 
  • Proofreading and editing content before publishing.  
  • You will effectively implement Search Engine Optimization (SEO) and Social Media Optimization (SMO) strategies. 
  • Manage content calendars and ensure that content remains consistent across all platforms. 
  • They coordinate with the marketing, design, and writing teams to ensure the timely delivery of assignments. 
  • You will perform experiments authorized by our team to create data visualization and content for our media sources.
  • You are tracking consumer and content analytics and generating reports and presentations. 
  • Keep updated with content trends, consumer preferences, and technological advancements. 
  • Develop and implement on-page optimization strategies, including optimizing page titles, meta descriptions, headers, and image alt tags.
  • Monitor website analytics and generate reports to track website performance and SEO success.
  • You will review and modify existing content to align with our Standard Operating Procedures (SOP).
  • You will create and edit images and videos, including animation with GIF/PNG.
  • Research new topics and monitor trends as needed.
  • Ability to seek content to keep our audience updated on progress.
  • Conduct a random audit of all content and recommend a course of action to fix known issues.
  • Construct a Taxonomy for all content to follow.

Content Specialist Requirements:

  • Bachelor's degree in literature, journalism, marketing, communications, or similar can be substituted with experience.
  • Must be computer literate and process the ability to research/learn new software and website.
  • At least three years of experience in content creation, marketing, communications, or similar.
  • Familiarity with content management systems such as WordPress, Drupal, Joomla, or other CMS.
  • Good knowledge of content and layout design tools for image and video editing.
  • Good knowledge of HTML and CSS.
  • Must have organizational skills
  • Excellent computer skills with MS Office and Google Suite.
  • Excellent written and verbal communication skills. 
  • The ability to keep abreast of content, consumer trends, and technological advancements.

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