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:48 How to do the industry audit 1:45 Starting your industry audit 2:24 Finding cracks on YouTube 5:45 Looking for the relevant content 6:23 What is a YouTube crack? 8:23 What baseline views are 9:32 Relevancy and consistency 9:47 Theme matches 11:47 Follow the audience threads 13:38 Next step By the end of this process, we want you to have a solid list of content in your industry audit tab so you have a good sense of what is already on YouTube. By the end, you should have everything you need to begin drafting. Follow the audience threads. This is what types of content YouTube thinks are relevant to the type of audience that you are showing yourself. Action Step- Go and do your own industry audit. Find at least 50 pieces of content or channels before you move on to the drafting lesson.