#2 - Include Your CTA
#2 - Include Your CTA
-
- Every Short should have a Call to Action (CTA)
- Not every CTA will be formatted the same (it’s not always “Subscribe to my
channel!”)
- #2 - Include Your CTA
- The audience’ best action for the YouTube algorithm is AVP (average view
percentage) - Audience best action for your channel is to visit your channel right then and/
or subscribe - Views alone are meager value
- The audience’ best action for the YouTube algorithm is AVP (average view
- #2 - Include Your CTA
- The CTA to Visit Your Channel or Subscribe:
- Invite to sub verbally
- Mention aspects of your channel in a natural way (videos, benefits, next
steps) - Put text on the screen
- Short “branding” - logo, name on screen throughout the short
- The CTA to Visit Your Channel or Subscribe: