Business Post

0:18 Why branding is important
1:48 What to consider for branding
3:22 Traditions
5:00 Who are your enemies?
6:08 Hero journey
7:10 Original thought
8:38 Don't try to be all things to all people
12:50 What to do when creating your brand

When you are creating a YouTube channel, you are creating a brand for your business. How you brand your channel is how your audience perceives you. It will also determine what kind of content you will make, the growth of your channel, and ultimately how you monetize it. You want to be recognizable, trustworthy, and relatable.

R Action Step - Ask Yourself These Questions

1. What do you stand for?

2. Who is your channel not for?

3. Who is your enemy?

4. What contrasting opinions do you have? Make unique statements.