Brand Identity
Brand Identity
- Does my video fit in
- Goals
- Problems
- Interest
- Dreams
- Insecurities
- What will your audience do because of your brand content?
- What are they going to buy because of your brand?
- What tradition are you building? Repeatable call to action (Memorable Feature set Repeatable "club membership")
- Who is the enemy, what ideas, a process that are bad
- Don't be lame repeating
- Don't be all thing to all people; find the right tribe. Different things matter to each of these types of people.
- Faster
- Simplest
- Cheapest
- Perfect
- What do you stand for