Business Post

:20 History of YouTube

1:14 If what your doing isn't working, change it

1:30 Real examples

4:50 Smooth and predictable experiences

5:20 Identifying with a brand

6:40 Creating a legacy

7:13 Another real example

9:35 Vision and values

9:55 Icons

16:10 Your tribe

16:34 What's next?

17:10 What are other creators doing?

Anna talks to a small group of Project 24 members at the Video Immersion Event about what successful brands are doing to create a community using consistent messaging and traditions. Setting a clear vision and values will help harbor a community that will leave a long-standing legacy.