How to Identify and Capture New Audiences
How to Identify and Capture New Audiences
0:38 - Avoid trying to pull in audiences with no overlap
0:57 - Categories of overlap
1:04 - Interests - new audience umbrella
1:42 - Topics
2:43 - Archetypes
3:55 - 2 approaches: the gradual shift
4:50 - Watching audience feedback
7:14 - The marked shift
10:05 - How much overlap is there?