How to Read & Act on Analytics
How to Read & Act on Analytics
0:40 What YouTube analytics is
1:10 Learn to read your analytics
1:55 Ranking of views
2:45 Audience sentiment & pivot points
2:50 Realtime views
3:42 Comments
4:36 Audience tab
An argument could be made for every single metric available, and why it matters or not. This is not going to be in-depth on every single metric available to us, rather an actionable guide on the ones most often used. (We suggest that you do as well at this stage of your channel.)
INDIVIDUAL VIDEO - FIRST 24 HOURS:
1/10 for initial interest
Realtime views for pivots
Audience sentiment in comments
INDIVIDUAL VIDEO - FIRST 1-2 WEEKs:
Audience tab: Returning/new viewers, watch time from subscribers - early signs of spread of your video ideas
Traffic sources: How did people find your content and why?
INDIVIDUAL VIDEO - OVER TIME:
Traffic sources
Key moments of audience retention, audience interaction
Audience tab: returning/new viewers, watch time from subscribers - early signs of spread of your video ideas
CHANNEL-WIDE:
YouTube has made most of the most immediately actionable metrics available upfront (without advanced.)
Demographics-check - Is it what you wanted?
Many similarities to individual videos, but channel-wide
Engagement tab - Key moments
Audience tab - Other channels/videos your audience watches (real-time drafting/audience association)