Info Product
Info Product
- 30k Audience
- Course Promise
- Business Overview
- what are they going to get out of it
- no commas & no bullets & one sentence what you will give them
- What is the transformation that will take place
What exactly can they benefit from this course - Know your audience wants
- Survey:
They don't know what they want
Find a need or group of items that help them
YouTube Polls: Post on YouTube one question pull
- On average, how often you use your computer
- WHo they are poll? then you decide what they need
Don't sell 101 fundamental ever
Secret source, ninja tips: beyond google or youtube search
Unquie to what you add that is outside the normal (in general overview of a term or practice) - Delivery:
eBook/Physical/Audio
Audio Guide
Software
Files/Printables
Consultations Skype
Membership
Services
Bundling of Everything - Product Future Course Concept
Produce it as if you had been developing it for years
Upgrade and Capabilities now
You don't want to rework product / Evergreen
Always keep all RAW format for product - Video format
30 min of video max 3 hr break up into section
no scripting
keep raw format
Video edit 4 hour takes trim to 20 min etc. video... pause for cutting/editing
slide show help break up lessons or sections
small clips 5min videos
the timespan for outline for searching video
test all equipment for video setting - Ebook
Bundle package
15000 words min-max 70000 possible physical book average 35000
Chapters less than 15 min max to consume
Audio Book
Testimony help sale
pictures should be unique
paid for professional product not a high school report / have it designed & formating for iPad, kindle, etc. epub kindle, etc., smashword.com vendor
Don't sell out on Amazon - Audio Book & Audio Guides
Guide is Podcast
Audio Book reading a book
Amazon Audible Requirement are strick
4 hours to 15 hours chapter etc
Equipment needs/mic damping foam - files
Great bundle - Consultations
Email support - One Hour Extras
Reference guide
Cheatsheet
Workbook
Excel format calculator
Agenda course study - Podia sale your product ?? why would I use this
- The Math? How sale this thing
Building the rapport with YouTube & Pinterest - Demand Levers
Time and Availability
Price Uncertainty goes up permanent
Evergreen Flash Deal 48 flash sale for that browser cookie / commoditized
Anchored Pricing / Bundle Price showing each separate but as a bundle
Early Access / starting it beta testing.... by the seat
Closer: but wait, there's more if you buy today .... Closer: invest in yourself help them be better (Logical Ok) Closer: Cost of doing Nothing (Motivated by Money) Closer: Sharing (Share it with who you wish 2 for the price of one) - Pricing
Cold Audience: Low Price
Look at format average
Compare your bundle to others same niche
ROI vs. Hobby
How significant is the problem is your product going to help with?
What competition is in the marketplace
How easily will you acquire new customers
How passive must your site be?
How much do you want to earn?
Does your audience expect to spend money on this problem?
How deep is your branding identity with them? - Different How? - Products -- Video Course -- eBook -- Audio Guide -- Software -- Online Tools -- Podcast -- Membership Site - Services -- Design -- Skype Consulting/Teaching -- Email Review -- Traditional Services
- Sale Page
- Show the problem
- Show Solution
- Sale video
- Focus on how it helps solve end-user product
- WIIFM = what's in it for me
- Relateable personal tag lines (Fear killer tags)
- A & B testing sale page
- Sale Video at the top
- Buy button at the top and price
- Brag a bit about what they get and extra
- Review testimony
- Q and A What will happen once I buy
- Sales Video
- Scripted video for sale video only
- Under 100.00 2 min or less
- over 100.00 more content within reason
- Problem Solution (Secret Sauce) What they Get to fix it material Nuget Wait for more (Doman level) (Confidence)
- Pre Product Launch
- YouTube, Newsletter? - Week out helpful and content focused - Small mention of product
- Media Blitz -YouTube -Follow up with a YouTube Live -Launch Email Excited: What problem is the product will solve it: Click here to purchase now -What are they going to get Why do what want it, -Doman Level
- Social Media talks
- Send a "See Inside" email of the video
- Send a "social proof" email or video
- On the last day of launch, send an email/video announcing it's the last day
- 4 hours before the sale ends, send one last email
- Raw page view gives insight on sale numbers
- Call to Action CTA in all aspects of media
- Hub and Spoke for YouTube
- Organic mention of your product