Invite your current audience to watch your shorts often
Invite your current audience to watch your shorts often
- Make a dedicated playlist for shorts (you can also add the section on mobile)
- If your shorts are appealing, they’ll want to know about them anyway
- Shorts are not shown to everyone who watches your regular videos, typically
- Current audience behavior affects shorts growth
Secrets
To Dominate YouTube Shorts - Secret #1 - Unclear Beginning
- Make the beginning of a Short appealing but not clear
- Move quickly past an exciting thing
- Blur or obscure the thing
- Goal: appeal but don’t give it away. The viewer has to watch through to get
their answer or satiate their curiosity - Example: How to Make Money with YouTube Shorts
- Make the beginning of a Short appealing but not clear
- Secret #2 - Suspense
- Keep people around because they HAVE to see what’s going to happen
- Find ways to draw out the conclusion of the promise (appealing idea) of the
short, so the viewer stays longer/watches the whole thing - Example: falling into a pool of rice Krispies
- The tricky balance between ending too early (viewer leaves) and taking too
long (viewer leaves) - the analytics numbers won’t lie
- Secret #3 - Deliver At the End
- Do either one of these:
- Deliver on the promise of the short at the end
- Break the contract by showing the answer right at the beginning, then showing
something better
- The moment it feels like the end -or even that it’s about to be the end- people will
leave - Give a short humorous moment in the last seconds before they have time to swipe
away - leave them with a smile
- Do either one of these:
- Secret #4 - Timing
- Timing can make/break a short
- Similar to humor, timing is essential for many shorts styles
- Either:
- Have something different happening every 1 second, or
- Use suspense strategically
- If a Short ever feels too long, it is
- Go slightly shorter than you think it should be
- Secret #5 - Get Rewatches
- People rewatching a short is ALWAYS a good thing and leads to higher AVP
- Ways to get rewatch:
- Go so fast or pack so much in that people have to go back (fine line
between confusing and appealing) - More funny = more rewatches
- Crazier/unbelievable = more rewatches
- Go so fast or pack so much in that people have to go back (fine line
- The Future Strategy
- How monetization will work - building an audience and practice now = more
success - Attention is the #1 currency
- Influence is #2
- How monetization will work - building an audience and practice now = more