Business Post

0:10 What is momentum?
1:48 Where momentum comes from
1:58 How to measure momentum
2:28 How to build momentum
2:59 Kite video
4:58 Viral video
6:00 Turning a video into a kite
8:43 Seeding previous content
9:30 Making future pieces of content for the same audience
9:55 Pivoting
11:20 Anchor videos
12:35 Understanding your anchor videos
15:05 How to recover from an anchor streak
16:09 Outside factors
16:20 Seasonality
16:44 Major life events
17:25 Unpredectible events
17:49 Pre-planning

Momentum is affected most by the following kinds of videos.

Kite videos:
These aren't viral videos, but viral videos could be these.
What you do after the video has a huge impact on whether it becomes a Kite or not.

Breaking Point:
When views reach a certain percentage ABOVE your Baseline of Views, the video will continue to grow for a while. The algorithm gives impressions based on response over time.

Anchor videos:
In many ways, these are opposite from Kite videos.
These are only really bad if you have multiple in a row.

Usually, neither kind of video will make or break your momentum by itself but do serve as indicators for your next strategies.

Outside factors:
Seasonality
Predictable major life events in a large group of your audience such as going back to school.
A non-predictable major life event such as a disaster or political change.

Factors awareness:
Pre-plan for predictable factors.
Adapt to non-predictable, major news, or large changes in your industry.