Business Post

Go to amazon for your niche and look at what is being purchased and then scroll to the review and design a course with this in mind.

Identify Transformation Cost

1. Get a lot more people onto your email list
   1. Opt-in newsletter 1% month is average of total views
   2. Need a lead magnet for a free product 
      1. The product should be of instant value to them without any work
   3. Image for lead/newsletter/follower that opens a small form to Opt-In
      1. Different images for each area for the pop-up lead magnet
   4. Visibility
      1. Multiple places 
         1. Top Banner
         2. Bottom
         3. Middle
         4. SideBar
         5. Pop Up
   5. Social Media
      1. End of videos end of content placement
      2. every 10th post lead magnet
2. Start making money from the email list
   1. Send out promotions every month to start
   2. Each email is not focused on the course but driven by what the transformation is with a sidebar of what we can do to help
      1. FAQ
      2. Benefits
      3. Testimony
      4. Feature of Course
      5. The remainder of the Deadline Discount
   3. Only send promotions that people will actually want to receive - have to add value to the content for the end-user, not just spam
   4. Gain
      1. What is going to be better in their life, Transformation?
      2. Solving the problem in their life
   5. Logic
      1. What steps do you need to do? Step by Step
   6. Fear
      1. If you don't do it what is the issue going to be?
      2. This is why it's important
   7. Going, Going, Gone
      1. Don't forget the discount at the end of content
3. If we don't have a course yet we can sell other products/courses until we do
   1. Promoting on click bank to find niche areas for course
   2. Survey your audience to find out what kind of info are they looking for
      1. You could pre-sale it before making it too
4. Increase your revenue in each sale you make
   1. Upsell
      1. Offer after order button pressed 
      2. Tick box to add with the order to make sense
         1. 2 sentences of what it is and why
   2. Order Bump
      1. Yes, trigger
      2. DIscount now?
5. datadrivenmarketing.co/profit-increase-report/

1. Creator vs Entepreuner
   1. Creator: Audience Building
   2. Entrepreneur: Accuracy
      1. Right People
      2. Clear Intention of COntent
      3. Convert to Customer/Client
2. Pyramid
   1. Viral
   2. Beginner
   3. Surface Level Topics
   4. Depth
   5. Seasoned a little bit
   6. Evergreen
      1. Least views
      2. Every green topic
      3. Hot leads
      4. Who are you servicing?
      5. Offer of what you are providing
      6. Idea Client? Who/What to be known for
         1. One Specific Client
         2. One Specific Place on their Journey
         3. One Specific Transformation
3. Traffic Source Strategy 
   1. Search
   2. Suggested
   3. Browse
4. Break Down of Point of being an entrepreneur
   1. CTR - Click Through Rate < 2% is good
   2. Retention (Most Important) < 40% is good
      1. Comments of good quality
   3. Watch Time
   4. Views
   5. Subscribers
   6. Velocity

1. Video Structure (H.O.T.)
   1. 1. Intro 30 sec to 1 Min
      2. Value/Meat
      3. Exiting
   2. H: Hook of What you get
   3. O: Outcome Transformation
   4. T: Testomoines/Expertise
2. Value/Meat of the Video
3. Call to Actions

www.youtube.com/watch?v=xbvjRFQ63qI

www.youtube.com/watch?v=eZzW1qB03Ao

www.youtube.com/watch?v=lqY6vbqK7OI

www.youtube.com/watch?v=Z_icAj-V62A