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Our Secret Hack, Updating Videos

Our Secret Hack, Updating Videos

0:34 - Encouraging YouTube to shine light on our older videos
0:54 - RGB Light video example
2:07 - Switching title and thumbnail to shift relevance
3:20 - Applying this to your channel
4:20 - Update high-performing videos to make them current
7:12 - Look at videos that did well and make a new version

Action Step - Update some videos

?  How To: Identify some of your best performing videos from the past.  Are there any that could be "updated" by

  1. Removing or changing a time element
  2. Making a new video based on the successful concept

?  How To: Are there any of your videos that have run their course with your audience but could potentially still be really applicable for a search?  Try updating some titles to be more descriptive and thumbnails to appeal to a broader audience and see if it attracts more viewers.

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