Business Post

0:31 What are paid call-to-actions?
1:07 Why people take action on a paid call-to-action
3:28 Benefits for them
4:36 Paid YouTube channel and Patreon
7:33 Examples
9:44 Purchasing something from a known site
12:12 Purchasing something from your site or an unknown site (1 time)
15:09 Purchasing something from your site (recurring)
17:19 Doing something in person or real-time

Continuation of Core CTAs:

Paid CTAs

PRINCIPLES
Real, benefits-focused reason (Value proposition, what's in it for them?

• Time saved
• Money saved
• Convenience
• More access/help
• Better experience
• Dream/goals helped
• Walk through value for audience, show the connection so that their benefit received is greater than their money.

Join your (paid) YT channel membership/Patreon

• Used to be more "support me" type content, isn't as effective
• more access/help
• Additional content, behind-the-scenes
• Give people content that saves time/money
• Teach you how to do what I'm doing
• Longer versions of the same content, bloopers
• Early access to content
  Avoid: more of the same

Examples:

• Gaming channel: content you don't share publicly, support channel, fun/funny stuff going on behind the scenes
• Stock Moe example, different type of content

Purchase something from a known site (like Amazon)

• I did the work of testing this for you, finding the best one
• These are my favorites/use these all the time
• convenience of being better at something, you recommend it

Examples:

• Using my link to buy the product supports my channel
• This is the blender I always use
• This is complete list of things to do this project

Purchase something from your site or an unknown site (1 time)

• Reasons to buy from you over amazon (this applies to other lesser-known sites also)
• Build credibility for your site vs other sites

Examples:

• They pay me more than amazon does, and price is most the time the same
• Foreign, or no-name garbage on amazon - use my site/specific site because it's better quality

Purchase something from your site (recurring)

• Similar to channel membership
• Similar to 1 time purchase
• Don't leave people wondering

Examples:

• if you made your own "patreon", why did you do it, and why is it better
• Content with potential of getting demonetized

Do something in-person or realtime (consult, meetup)

• Mentioning it, with benefits for audience
• Outline the first step for audience
• Events: end of video, cut it after sign up deadline

Example:

• Filter/application, pre-call, contract