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Structuring Video

Structuring Video

  • Don't script, instead use bullet points outlines
    • Where is the extra fit in? screen share, text, graphics, etc
  • Talk through the bullet points at least once before recording
    • Use a timer to see how long it takes
  • Elements Storytelling (Tell the story of how you came to this discussion) (YouTuber or End User: Hero of the story Market)
    • A settle story 99.4% of them for expert, How: Debunk a Myth, Using a metaphor, create an account of the solution    
      • Lists
      • How-to / Tutorial
      • Presentation
  • Cut out the fluff, too many delays in getting to the pointcut it out
  • Outline Needs
    • The Hook (15 sec minimal this is what it's about this is what you will get)
    • Storyline (What story am I going to tell) (One big story or little story to each outline Point)
    • Solution (Reason you are here)
    • Meat (Did this meet the expectation of the user given the title and hook, aka ninja tips)
    • What is this channel? (If you like this, that is what we are about)
    • Call to (Action point them out) (Call to comments?)
  • Don't make a video with fluff; talk about the topic, and end don't add fluff 
  • How effective are you to get a user to watch another video on your channel
  • Where are we storing all these files for the creation and backup needs
  • 3 Ring Concept
    • Outer Ring 10%
      • entertainment, who you are personality
    • Middle Ring 20%
      • How are they consuming the content? Audio, visual what do they need for it?
    • Center Ring 70% (Delivering Non Obvious Content that adds value)
      • Run your experiment comparison of what works what does not
      • Make a product review/comparison
      • Doing an interview / try to explain the topic / don't be boring, camera angle, graphic, number, etc.
      • Poll a group of people
      • Consolidating information and then adding your analysis to it
  • What is the problem they are having? What question are they asking?
  • Formatting of Video (Don't think about how you want to present it. Think about how you want to learn it. Think about how you want to experience it.)
    • Story of Discovery
    • List 
    • Tutorial/How-To Step by Step
    • FAQ
    • 3 "Ninja Tip" Presentation
    • Webinar Style
    • Vlog (follow me as I)
    • Product Review
    • Research/Case Study

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