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Author: Janet Kathalu
Thursday, June 23, 2022

How to win buyers and influence sales with SEO



If you have been wondering how to use SEO to make sales and influence buyers, then you are at the right place. I have done my research and wrote this article to guide and get you started with your SEO journey. 

There are several tactics you can use to win buyers and influence more sales using SEO; such as research and the proper use of keywords, creating great content, making use of social media, excellent on-page SEO techniques, going mobile and local, creating captivating product descriptions, plus completing your site with FAQ pages. 

Do you know how you can use SEO to generate a need for more sales? Keep on reading to get more insight. 

How to win buyers and influence sales with SEO

You're mistaken if you think SEO is about driving traffic to your site. Yes, that's one of the reasons you need it, but you need it more to win your buyers and influence more significant sales. So how do you win buyers and influence sales? Here is how you do it. 

How to win buyers and influence sales with SEO

Research and use of the right keywords
Keyword research is the only sure way to find out what people are typing into search engines in search of your products. It's an essential part of SEO as it makes you understand the buyer more and how to reach them. It would be clever too to find keywords plus phrases and start implementing them in your;

  • URLs
  • Content
  • Web pages
  • Image Description
  • Headings
  • Page titles
  • Metadata
  • Emails

You can start your research with Google AdWords, including long-tail keywords and higher conversion rates. With the right keywords, you'll be able to reach out to prospects who are looking for your products.

Create great content
Keywords are nothing without stellar content. It's a great tool to convert prospects; the good news is it's also shareable to reach more audiences. Great content will make a chance to buy your product; how? When they search for a product or service similar to yours, they will come across a social media post, blog, web pages, etc. That is made to answer their questions and automatically lead them to make a purchasing decision. Excellent content comes in significant ways; you can present it in the form of; 

  • Blogs
  • Podcasts
  • Videos
  • Infographics
  • Guest blogs
  • Animations
  • User-generated content
  • Lists
  • Products reviews
  • How to guide, etc.

With great content, more buyers will be knocking on your site in search of your products or services. But don't forget to optimize your content with the right keywords.

Make use of social media.
Most prospects are turning to social media to interact with your brand. It has become a comprehensive modern SEO strategy. Social media is also a superb way to show the human side of your brand as it can be used as a direct marketing tool like in Facebook Ads. 

On-page SEO
On-page SEO should not be ignored for any reason. It's a vital part of your success in boosting sales. You should pay more attention to on-page SEO techniques; why? It helps make your website more user-friendly, increases your search rankings, makes it easy to index your pages, helps optimize critical elements, etc. 

Go mobile and local
Undoubtedly SEO goes hand in hand with both mobile and local content. More consumers now use mobile devices to search for businesses. And most of the searches conducted on mobile have local intent. Making your site mobile-friendly and focusing on local content, including local keywords and landing pages, would be an added advantage to your SEO strategy. 

Create a captivating product description
An excellent SEO product description will help your site index at the top of Google search results, which would be great for your business; the chances of you making more sales will be very high. It would help if you created your product description thoughtfully, considering the information the buyer might be looking for as soon as they get to your page. Give them all the information they need, provide solutions to their problems, and clear all the doubts they might have. 

Complete your site with FAQ pages
The FAQ Section helps your customers answer all their questions about your products or services. You can also use it to talk about your site and its products and convince them to buy from it directly. Let your answers be short and accurate to clear all their doubts. 

How do you generate a need for sales?

Whether your business offers products, services, or information, it needs to make sales. I mean, that's one of the main reasons people start companies, to drive sales and generate profits. An increase in sales doesn't just happen; you need to strategize, plan and execute. 

How to win buyers and influence sales with SEO

To generate a need for sales, you must increase the number of customers buying from you, enhance your products or services or information you are selling, and improve your messaging. A slight improvement in any step of your sales process can increase your sales significantly. Here are ways you can use to generate the need for sales;

Increasing leads
An excellent way to increase sales is by increasing leads. More people with access to your POS system or business means more sales. You can generate leads to increase sales by;

  • Clearly defining your customers
  • Identifying the problem, you are trying to solve
  • Utilize Ads
  • Use the 100 call methods

Connect with your customers
Each business needs to establish trust with its customers, even virtually you can do it. Once you have their faith, you influence them, and eventually, you'll make them purchase your products. You can connect with your customers by;

  • Utilizing social media
  • Promote insider information
  • Maintain relationships
  • Implement a referral program

Providing value
As a business person, you need to understand that you are not in business alone; you have competitors offering the same service or product as you are. It would help if you strived to provide value and quality products to your customers. If your product is not adding value to them, they won't buy from you. Always highlight how your product adds value to them-this will help you boost sales and also inspire confidence. 

Pick the right price.
The price is essential, where you get your profits, and it also affects your product's perceived value. Before setting it, you need to understand the cost of production and what your customer is willing to offer. Most importantly, you need to check on the price of your consumers. The best strategy is to beat your competitor's price but doesn't forget you need to make profits too unless you make your product seem superior to charge more than your competitor. 

Market your content on multiple channels
It would help if you always strived to reach as many people as possible; you can only do this by advertising your product using all the creative ways you can think of. You can use Twitter, TikTok, Instagram, YouTube, etc. They are just so many that you can't fully exhaust all of them. 

Conclusion

SEO can be a great way to win buyers and get more sales if fully utilized well. This article will be a great guide to help you get started with your SEO journey. Guru solutions offer SEO services for small and big businesses; you don't have to worry about anything because we guide you and help you achieve your SEO objectives. 

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