Author: James Fleming
Tuesday, December 6, 2022

Ways Accessibility Sites Will Help You Get More Business

Have you invested in an accessibility site and wondered what you could do to get more benefits for your business? If that's the case, then this article is for you! We have done our research and came up with this informative article to guide you in which ways you can get more benefits from your accessibility sites. 

There are several tactics you can use on your accessibility sites to get more benefits; improve the overall usability of your accessibility site, allow better customer experience for all users, take advantage of search engine optimization, and increases customer retention. Read on to be more enlightened!

Do you know how an accessibility site is designed? You will find that in this article and much more. 

Ways Accessibility Sites Will Help You Get More Business

Your company website is an essential resource for connecting with your consumer base and generating revenue. Therefore you must prioritize the accessibility of the web. Ensure everyone can access your website, including people with different disabilities.

Ways Accessibility Sites Will Help You Get More Business

You most likely have accessible parking, restrooms, and ramps if you own a business where clients visit regularly. Here is how accessibility sites help you get more in your industry.

1. Accessibility Sites Allows Better Customer Experiences For All

No matter a business's industry, improving the customer experience should be a top focus. Fortunately, accessibility makes achieving this objective easier. The overall pleasure with your website is increased when it is designed to be accessible to all users. According to a study, increasing client retention by only 5% can raise earnings by anywhere between 25% and 95%, making it a crucial component of the success of any organization. Because everyone deserves to be treated equally and fairly, it is ideal for building your website so that it improves the experience for all users.

2. Improve the Overall Usability Of Your Website

Although serving an audience with disabilities is the primary goal of an accessible website design, doing so also makes the site more user-friendly in general for visitors without impairments. Accessibility is a must for your customer base of those who require it, but it also benefits other regular users. Accessibility, in its purest form, improves effectiveness, efficiency, and satisfaction. This improvement significantly enhances people's interactions with your goods and services. Following are a few instances.

  • People who are blind or have visual impairments can better understand your website's visual information by adding alt text to photographs and other items. However, anyone can read the alt texts to determine what the image or object is about if an image cannot load due to a poor internet connection.
  • People with slow cognitive disabilities can traverse your website more easily if it has an interactive and user-friendly design. Additionally, it enhances your website's overall usability.
  • Visual-impaired users—or any user, for that matter—will interact with your website's content more effectively if it has a high color contrast.

Ways Accessibility Sites Will Help You Get More Business

3. Free Search Engine Visibility

The SEO of your company benefits from accessibility because it enables you to rank higher in search results by including the currently uncommon accessibility elements on your website. By offering consumers pertinent content, web accessibility contributes to search engine optimization (SEO). Both search engines and accessibility tools rely on computers analyzing your website's source code based on your website's functionality, organization, and semantics. More visitors and lower marketing expenses will result from making your website more accessible.

4. Increase Customer Satisfaction And Retention

Customer retention and satisfaction are highly dependent on accessibility. Due to businesses' lack of inclusiveness, most of the time, people with disabilities have trouble getting access to high-quality customer services. You have an opportunity to fill this gap and differentiate yourself from the competition. According to the US Department of Commerce, companies that do not provide accessibility services are losing $6.9 billion annually to rivals who do. People with access needs might enjoy customer satisfaction that they can barely find elsewhere when you distinguish your company from the competition by providing accessible services. This unique consumer satisfaction encourages client lock-in and keeps this disenfranchised customer base.

How do you Design an Accessible Site?

Ways Accessibility Sites Will Help You Get More Business

It's crucial to create websites usable by everyone, including those with disabilities. You can ensure that as many people as possible can use your website by adhering to a few straightforward rules. Here is a list of considerations for creating an accessible website.

1. Ensure Your Site Allows Keyboard Navigation

Keyboard navigation is one of the pillars of a website that is accessible. Users must be able to use their browsers without a mouse for your website to be deemed accessible. This is because much assistive technology only supports keyboard navigation. Consequently, you must make sure that users can access and browse your website using simply a keyboard. This includes visiting pages, clicking on links,  etc.

2. Use Color With Care.

Red-green color deficiency, the most prevalent type, affects about 8% of the general population. These people won't be able to understand your message if you only use these colors (particularly to highlight required fields in a form).

  • When used to distinguish and organize your content, color has a significant positive impact on other populations of people with disabilities, particularly users with learning disabilities.
  • Use color and other visual cues like an asterisk or question mark to appease both groups. Ensure that you visually separate content chunks from one another (such as borders or whitespace).
  • Using various tools to analyze color contrast, you may make your page as visually accessible as feasible to those with limited vision or different degrees of color blindness.

Ways Accessibility Sites Will Help You Get More Business

3. Put Alt Text,  Metadata, And Links To Work.

Here's another illustration of how designing for everyone may benefit Google and other search engines. The original purpose of adding alt text to photos was to provide information to screen readers. However, it is considered to be a recommended practice to increase SEO.

In addition to helping viewers and enhancing your website's keyword-rich content, other clarifying information like captions and text transcripts for video and audio assets are available. By prohibiting the usage of the "read more here" text hyperlink, we can further enhance the experience for all users. Using natural language to describe the intended action or what will happen after clicking, users and search engines will find it more helpful.

4. Use Headings Correctly To Organize The Structure Of Your Content.

Screen reader users can use the header structure to traverse the text. The content of your website will be arranged appropriately and understandable to screen readers if headers (h1>, h2>, etc.) are used correctly and strategy sure. Make careful you use CSS to distinguish presentation from culture and to keep heads in the proper sequence (Cascading Style Sheets). Instead of choosing a header based solely on how it appears on the surface (which can confuse users of screen readers), establish a new CSS class to style your content. Examples of proper use of headings:

  • The page's main title should be in h1> format. Except for the website title and the titles of individual pages, don't use an "h1" tag for anything else.
  • Avoid skipping heading levels, such as moving from an "h1" to an"h3," as screen reader users may believe there is no content.
  • Indicate and organize your content structure with headings.

What are the Barriers to Accessibility Sites?

For you to completely deal with accessibility, understanding its barriers is vital. Barriers to web accessibility are conditions that hinder you from interacting with a website. Common types of barriers are shown in the table below:

Physical barriers

Conditions in a given website environment impede an individual with a disability from quickly navigating the settings. 

Media format

Information Should be noted in a readable format to all persons. 


False expectations that persons with disability cannot contribute as much as their peers in the technical world. 

SystemicProcedures or protocols that place an undue burden on persons with disabilities. 


Any company looking to increase its customer base should prioritize accessibility. Your company stands to gain from it. The tips will help you generate much for your business, and you'll also know how to design an accessible website. At Guru solutions, we are experts at Accessibility sites services. 

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