SEO is not a new word; anyone running a business must have already heard about it, read it, or executed it. I have researched SEO tactics that business owners can use to make their businesses grow and written this article to guide and help you out on your SEO journey.
There are several SEO tactics you can use to grow your business, like finding the right keywords, checking the page's performance, not overstuffing your site with keywords, focusing on the unique offering, and creating links to your site. In addition to that, you should be consistent in publishing informative and great content, having a user-friendly website, and having a proper SEO strategy in place.
If you have wondered whether SEO works for small businesses, then continue reading to discover everything you need to know about SEO and small companies and their advantages.
There's no need to invest in building a website if your customers won't be able to find it. It would be a waste of resources and time. The goal of any business is to optimize its growth; every company is looking for customers and more customers. It would be best to make your site stand out among others on the internet. SEO is the way to go; it will help customers find you when they search on Google, Bing, or Yahoo.
By building your site correctly plus optimizing your keywords, you will automatically be able to drive more traffic to your site. Below are tactics you can use to help your business grow with SEO.
Find the right keywords.
Think of words that customers are likely to use when looking for your products or services; for instance, if you specialize in electronics, are they likely to use a refrigerator or fridge? You can make your list and then go check them out at Google AdWords; there, you will be able to know how often they get used in online searches. You can also use the keyword tool, a Google AdWords product, to generate more keywords.
It would be best if you used the keywords on each of your site pages to help them rank high, such that when customers search using the keywords, they will be able to find your site on the first pages of Google. It would also be wise to include the keywords in the topic and the metadata description.
Check the page's performance.
Lighthouse is an automated tool used to improve the quality of any web page, whether it's public or one that requires authentication. It presents performance audits, SEO, progressive web apps, etc. You can run it on Chrome DevTools, as a node module, or from the command line; for it to audit, you are required to give it a URL, then a series of audits are done on the page, and it delivers a report on how well the page is doing.
You can check the failing audits to check how you can improve the page. In addition, you can use the lighthouse to avoid regressions on your websites.
Avoid overstuffing your site with keywords.
It would help if you made your pages primarily for users, not search engines; even google webmaster guidelines states so. If you place keywords, you may annoy the reader and distort the meaning. Your priority should be to make the text as easy to read and understand as possible.
Focus on the unique offering
Remember, you are competing with a lot of businesses for attention online. To stay on top and unique, you will need to get words that make customers differentiate you from your competitors, like geographical location or particular offering. There's also very high competition for keywords because you have to pay per click. If you are on a low budget, you must focus on the niche keywords.
Create links for your site
The more sites with your links, the more your site will get more clicks and rank on searches. Find owners of related sites and ask them to get your link to their place in exchange for you doing the same. Ensure the links are of excellent quality, link to sites that are sure to generate more results and avoid linking to obscure blogs.
Be consistent in publishing high-quality content.
The main reason for search engines is to help people get answers to their questions. The best approach to getting much traffic to your site is by creating great content and being consistent in posting it to stay more relevant.
Have a user-friendly website
A clear, user-friendly site will ease things for you; customers will be able to tell immediately what you are and what you offer. It should also be easy to navigate. Improve readability by using more headings with keywords. The title usually stands out in search engines hence helping you rank better. Check the speed of your site; you don't want to annoy customers with a site that is extremely slow in loading. Lastly, make sure the area is optimized for mobile platforms.
Have proper SEO strageies in place
For accurate results, you must strategize and then venture into SEO. An appropriate SEO strategy should include;
| On-page SEO | It deals with things you can control on your page like keywords, page design, headings, etc. Off-page SEO-its items not found on your site but influence the rankings like links to your site from other pages. |
| Off-page SEO | Things not found on your site but influence the rankings, like links to your site from other pages. |
| Technical SEO | It factors backend sites and server optimization to help visitors and search engines understand your site and use it like page speed, sitemaps, etc. |
| Local SEO | It helps in reaching users within a specific geographical area. |
| Enterprise SEO | It's geared towards big sites or large corporations. Its primary purpose is to rank broad. |
SEO works with any business, be it small or massive enterprises. It's one of the best ways for small businesses to generate brand awareness and get more traffic. Search engines use complex algorithms to deliver the results needed, which means that by providing great helpful content, you will be able to compete with any business, be it small or huge. Although factors may change, leading to SEO requiring much time and investment, it'll be able to take your brand visibility to a brand new level.
If you have a small business and are interested in creating an SEO strategy but not sure how to get started, feel free to reach out to us for small SEO packages. We are experienced in working with businesses like yours and confident that we can walk with you through the journey and deliver the results that you need. The benefits of SEO for small businesses are;
Gaining a competitive edge
Millions of people use the internet to find information to shop for services and goods. As a small business, it may seem complicated to get to customers, but SEO helps maneuver your brand's position in search engine ranking; it also helps create exposure to gain a competitive edge in your industries.
Providing important information
You'll find yourself searching for an answer but still fail to find it on the first or second site you click; it's a frustrating experience for any person. Exceptionally executed SEO will help you deliver the results that people are looking out for; your site's SEO plus position in ranking will help you answer a common question or meet a need as it's supposed to be.
Expands your brand's presence
You already know how SEO can significantly expand your business; if you invest in off-page SEO, you will be able to take your brand presence far on the web and achieve massive growth.
Maximizes your mobile reach
Mobile-friendliness is a ranking factor; your website must be optimized for mobile devices. Once your small business employs SEO, they reach as many people as possible, both on mobile and desktops.
SEO is now mandatory for the growth of any business; with the tips highlighted in this article, you can take your business to significant levels. SEO is not only for huge companies but all types of companies. You can also engage Guru Solutions to help you out, we offer SEO services, and we are not only good at it but also experts. We also advise on the best measure to take according to your business type. Contact us for all your SEO inquiries.
