Author: Janet Kathalu
Wednesday, July 27, 2022

What are the Winning Tactics/Practices for Mobile-Friendly Web Design

I have come across many people asking about the winning tactics with the mobile-friendly web design. It's not always about the design; you need to put in more effort for excellent results. For that reason, for you and other people looking for answers, I did my research and came up with this great article. 

There are several winning tactics for a mobile-friendly web design, like; using the mobile-first approach, using the proper size and dimensions for mobile, using simple design elements for your website, simplifying your content, and limiting text input and forms. These, among others, are the best practices and tactics you can try out for your mobile-friendly web design.

Do you know what the best practices in mobile-friendly web design are? They are significant for any person planning on getting a mobile-friendly web design for their business and those redesigning. Get to find out more about them as you read on. 

What are the Winning Tactics/Practices for Mobile-Friendly Web Design

What are the Winning Tactics/Practices for Mobile-Friendly Web Design

Mobile-friendly web design is not just about designing. It involves a lot of research on the market, the target audience, and other factors. You don't have to worry about completing these tasks alone because Guru solutions can help. We will help you reach your objectives and advise you on the best way to do so. We have experience working on websites and know the best techniques for making them mobile-friendly. 

Mobile-friendly web design is essential for every business, whether small or big. Its main aim is not only to generate traffic to your page but also to create conversions. There are winning tactics you need to follow to stay relevant. The tactics make your website better than your competitors and attract more users. Here are the winning tactics for a mobile-friendly web design: 

Mobile-first approach

People that use mobile devices are more than those that use desktops. Most designers consider mobile websites the main version. That's the primary reason they use mobile design approaches before desktop design. The mobile-first design encourages simplicity and easy navigation from the word go. 

It's easier to expand on a simple layout than to simplify a complex one. It would also be best to test your multimedia on mobile-first because some videos and images made for landscape orientation may not fit well with a portrait. 

Correct dimensions

Taking size into consideration from the beginning of your project is essential to avoid problems once the website is complete. There's limited space on a mobile device, and mobile resolutions vary from device to device.

You'll also have an added advantage if you consider the font size; the recommendation for body copy is 16px, but it varies depending on the typefaces used.

It's always advisable to test the font size on your mobile device first.

This tactic will save you future problems with your website.

Simple design elements

You need to understand that desktop and mobile searches show different results. If you search for something on a desktop, you'll notice that the information presented is much more than that on a mobile device.

So what should you do for your mobile-friendly web design? Simplify your content and ensure that only the most relevant content appears on the mobile website. You can also eliminate all elements that are not relevant to make the shopping experience more appealing. With this tactic, you guarantee your page more traffic. 

Simple content

When a mobile user goes to Google, all he wants is to get correct answers as fast as possible. The simpler your content is, the more traffic your page will get. Your mobile-friendly web design should be simple, quick, and efficient-this tactic will help generate more traffic to your page.

Avoid pop-ups and refreshers. They are distracting. A pop-up can frustrate a customer and leave your site without completing their order. You can consider including a bar at the top of the search page with special announcements, promotions, or free shipping.

Minimum text input practices

Text input can be a menace to mobile accessibility. When a mobile website asks for an email address, a user will have to struggle cycling through letters, punctuation, symbols, etc., with just one hand. You should minimize form fields as much as possible and opt for auto-fills and pre-filled selections. You will end up getting more conversions. 

What are the best practices while designing a mobile website

What are the Winning Tactics/Practices for Mobile-Friendly Web Design

It's no longer a secret that mobile usage is fast increasing, and having one has become a must. Customers primarily rely on mobile devices to shop and make purchases. Any business should have an effective mobile presence following the design principles and best practices.

Guru Solutions makes sure to follow the best practices while designing your mobile-friendly web design. We work together with our clients toward achieving their objectives.

Best practices for homepage plus site navigation

The first engagement most users get with your brand is to get to your homepage. What you put on your mobile-friendly web design homepage and how well you structure it matters a lot. In the world of commerce, a homepage is vital. You should;

  • Keep calls to action at the front and the center.
  • Make it simple to navigate back to the homepage.
  • Keep the menu short, attractive, and precise.
  • Don't allow promotions to steal the show.

Practices for site search

Site search plays a primary role in mobile-friendly web design. Most users use the website's search functionality rather than the navigation structure. You should;

  • Make site search easily noticeable
  • Ensure the results given back are relevant
  • Make use of filters to improve the search usability
  • Guide the users to a better experience in site search results

Practices for commerce plus conversions

Once you have managed to give your users a streamlined, easy checkout, and e-commerce experience, you have won, and your page will automatically attract more traffic. Most businesses are struggling to provide that for their users hence making it hard to generate any conversion; you need to;

  • Let users explore before committing
  • Let them purchase as a guest
  • Use initial info to maximize convenience
  • Make use of click-to-call buttons for complex tasks
  • Make it simple to convert on another device

Practices for forms

Don't make the mistake of not optimizing forms for a mobile user. They are essential for your mobile-friendly web design; make sure you;

  • Streamline info entry
  • Select the easily input method for each task
  • Provide visual calendars for date selection
  • Reduce form errors by labeling plus real-time validation
  • Design efficient forms

Practices for usability form factors

No matter how well designed your website is, you will come across details of mobile-friendly web design that most users engage in online Here is what you should do;

  • Make sure you optimize the entire site for mobile
  • Avoid making users pinch to zoom
  • The product images should be expandable
  • Let users know which screen orientation works best
  • Keep the user in a single browser window
  • Stray off entire site labeling
  • Make it clear why you need a users location
  • Decrease pagination usage


I believe by now, you know the winning tactics and the best practices for a mobile-friendly web design. If you are stressed and wondering how you'll get to achieve all that for your website and be able to generate more traffic, rest easy because Guru Solutions is here to help you with mobile-friendly web design. We also build and manage the websites; you can experience everything under one roof. Feel free to reach out to us for your mobile-friendly web design; call or email us, and we'll get back to you as soon as possible.

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