Author: Janet Kathalu
Wednesday, April 6, 2022

Why is Sitecore Crucial to your Business?



Sitecore is essential for any enterprise, and you must have one; it's not a CMS just like any other but comes with a range of benefits. I have written this article to help you understand how Sitecore is critical to your business and why you should waste no time and get your business a Sitecore CMS.

There are a wide range of reasons why Sitecore is crucial to your business; some are;

  • It's popularity
  • It has a lot to offer
  • Sitecore is flexible
  • It's safe and secure
  • It keeps on getting better
  • You get support from the Sitecore support platform
  • Presents great Sitecore analytics

Those, among others, are reasons to get Sitecore for your business.

Read on to find out why your business needs a CMS; we explain how important CMS is for your business and much more in this article. 

Why is Sitecore Crucial to your Business?

We all understand the power of a website in a business and its importance to having a digital enterprise. Having a website is one of the simplest and safest ways to reach out to your customers; in other words, a website can make or break your company. You may decide to build your website from scratch, however, in between, there are further developments costs plus potentially long build times, and that is where Sitecore comes in.

Why is Sitecore Crucial to your Business?

Everyone needs Sitecore development for their business; it empowers the enterprise and the marketing team to deliver effectively; as a CMS, it helps manage the website content. It helps in email automation in that you can manage the business emails with Sitecore only. And amazingly, you can cater to all your digital business needs in one place: Sitecore. Here are reasons why Sitecore is crucial for your business;

Popularity of Sitecore
Sitecore is one of the known Microsoft-powered CMS, ranked at the top. It might have gained so much popularity because of its ability to tick several boxes that enterprises are eyeing in the digital experience platform.

It offers a lot
Most questions Guru Solutions is whether Sitecore is worth it when there are free CMS tolls like Umbraco; now, we answer that by explaining to them that Umbraco is just a CMS while Sitecore is an entirely digital business package. It's absurd to compare the two as Sitecore provides a WCM editor, email EXM, social media manager, commerce connector, mobile, and print manager. It even goes a step further and helps you manage other websites which aren't built in Sitecore.

Sitecore is Flexible
Did you know Sitecore is built on an object model, which can be extended? And how about CMS built following a template? The template performs multiple tasks to perfection, giving the business more power in the digital world.

It is safe and secure.
Due to Sitecore's popularity, we can assume that hackers target it. But that should not stress you as the company is regularly improving the platform by releasing updates. And even if you decide to build your in-house Sitecore system, a Sitecore developer can help you with the maintenance, updates, and security checks.

Sitecore is mature
Sitecore has been in existence for over ten years now. It has gone through refinement, testing, and enhancement. Several CMS systems have come and gone, leaving Sitecore still standing strong. Also, you as a company have to invest a lot of time developing the system; it doesn't flourish within a day.

It keeps on getting better.
With many great developers hired by Sitecore, you can be sure that it will always get better as they work towards its efficiency. All you need to do is upgrade your site and take advantage of the new upgrades that come with the update.

Support from Sitecore
Once Sitecore powers your website, you will be qualified to get Sitecore's support from their support portal. If you are having issues with your Sitecore, you don't have to go through a long way to get the solution, you can ask them about it, and they will be able to advise you accordingly.

Sitecore analytics
Sitecore focuses extensively on analytics; it provides real-time stats with defined personas to personalize the site according to its customers. Its focus on analytics is so strong that you can't compare it with any other CMS.

Why Should I Choose Sitecore CMS for my Business?

If you are a company owner or thinking of owning a company, the website is the most critical tool for a company. It plays a significant role in the growth of the company. To improve your customers' experience, your enterprise needs the proper content management system, excellent web content management, experience accelerator, customer insights, etc. Here are reasons why you should choose CMS for your business.

Why is Sitecore Crucial to your Business?

CMS empowers your digital strategy
It allows you to collect and save data of all the customers you have interacted with. It makes it possible for you to get the information on the devices, locations, plus interactions-this helps marketers view each customer's details. 
It also helps the marketers to classify leads plus prospects within the industry.

With such information, the business can create and publish content following its necessity and the demand of its audience; For example, you can check the request of the customers who have visited or searched your site, then design your area according to their demands, in return this will increase your views.

It has a user-friendly interface.
You may have a glamorous website, but the usability and interface functionality play a primary role in your digital marketing campaign. Sitecore provides an excellent robust interface with the same feel as the windows desktop. The content editor also gives the same experience as the Windows OS.

Its compatibility with several browsers and devices
The tools and elements available in the CMS allow content to show automatically on different devices and browsers. It automatically detects the device and presents a range; it optimizes the site view with cross-browser compatibility. You can view the content on several browsers like opera, chrome, firefox, safari, etc.

Presents greater customer engagement
CMS allows businesses to focus on three major areas; cross channel delivery, customer intelligence, and robust business-level website content management. The more you manage your content, the more you improve customer engagement. Sitecore CMS comes in handy in creating and designing a beautiful and appealing website.

Simple integration
The CMS presents a complete data integration tool to help marketers establish a connection with every web service, system, or database. This makes it possible to collect information without much stress. Sitecore also has several modules to integrate third-party tools such as SharePoint, active directory, etc.

Social network engagement
CMS gives you several options to connect with different social media platforms, improving your social network engagement. It also helps visitors sign up with their social media accounts, not to mention enjoying the services of components such as polls, wikis, surveys, forums, etc. hence building your community. 

Conclusion

Sitecore is crucial to you, and if you still haven't gotten open for your business, you are missing a lot. Take your business to a great digital experience with Sitecore. It also presents one of the best content management systems, which comes in handy for companies looking to increase customer engagement, improve conversion rate, and have excellent lead generation. Guru solutions are experts in Sitecore development; feel free to reach out to us for all your Sitecore services. 

Creator Profile
Janet Kathalu
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Joined: 10/25/2021

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