You may have been wondering why mobile-friendly web design is fast gaining popularity, don't worry, you are not alone. I went out to do my research on the reasons why and came up with this fantastic article.
There are a couple of reasons mobile-friendly web design is quickly gaining popularity, such as; the website's ease of navigation, intuitive search feature, short and simple forms, large buttons, and simplified menus. There's also the subtle background, an appealing card design, and a touch ID.
As you keep reading, you will learn more about mobile-friendly web design and its importance to your business.
Gone are the days when you had to focus more on an eye-appealing website for laptops or desktops only. Now, most people are interacting with brands via mobile devices, thus needing a mobile-friendly web. Your website needs to be responsive; it's not all about switching from desktop to mobile, no, it needs to stand out across all mobile devices, and Guru Solutions makes sure you achieve that.
A mobile-friendly web design is a real deal; not only will you attract significant traffic to your site, but you will also be able to make more sales. Most businesses, if not all, have their websites built with a mobile-friendly design. Redesigning is also an option to have all your specifications fit with that of a friendly web design. You may wonder why these websites are gaining so much popularity; here are the reasons why.
Ease of navigation
It's easy to navigate a mobile-friendly website using icons at the top or bottom of the page. The icons are indicated what they are used for, and users have an easy time understanding. Their simplicity also makes it easy for users to move swiftly and efficiently.
Intuitive search feature
Users find it easy to search for products on mobile-friendly sites because of the search icon placed at the front and center. Most sites also offer a filter function, making it easy for users to find specific products. Users don't have to waste time going through multiple products they may not need. You can also use the voice search option to boost the user experience.
Short and simple forms
On a laptop, it's easier to fill up a form as the screen is more significant, plus it's easier and faster to type using a keyboard. On the mobile-friendly web, the forms are shorter with large text fields and buttons. Users find it easy to fill them up as it's not much stress.
Simplified menu
A small space for the menu is expected because of the limited space of the mobile screen. They present an overview of the website using filters, optimized search functionalities, or categories. A simplified menu will be a great help to the user in finding what they are searching for.
Large buttons
Mobile-friendly web features large buttons, big enough for users to tap on them without zooming in seamlessly. There's also enough space between two hyperlinks to avoid users clicking on one by mistake. Spacing is observed in this kind of website.
Subtle background
Users don't find bright and vivid backgrounds appealing on a mobile device. In mobile-friendly design, the background is subtle and blurred; this ensures perfect navigation, fast load time, plus boosted engagement.
Appealing card design
Card design divides the content on your site into smaller sections that are easier for the users to understand and scroll through. They are allowed to view different information and click on what they want they are interested in.
Touch ID
Initially, touch ID was for smartphone security, but now websites are using it to add protection to their services. Using the touch ID feature in your mobile-friendly web shows the users that your safety is vital to them. They also get to trust your website and encourage them to make payments.
People are so used to using mobile devices to search for any product or service they want. If your website is not mobile-friendly, then you deny your site a lot of traffic. Most users won't waste their time going through a site that is not Mobile formatted. Not only does mobile friendly sites drive traffic to your site, but there are also a couple of reasons, and they are;
Provides a great customer experience
Mobile-friendly websites offer an excellent customer experience to your customers. They can easily navigate and get the information they are looking for fast without any bug disturbance, which is common in traditional websites. With a great customer experience, more users convert and become loyal customers.
It makes you stand out.
Mobile-friendly sites may be common, but they make your business stand out. You'll find that lots of people are focused on developing a site that will work better on a laptop, but you are focused on getting the site to work better on all devices, and that's a win for your business. More people will be able to visit your page, and at the end of the day, more sales will be generated.
Boosts your online reputation
Most customers will give reviews on their experience on your site. This will significantly boost you, especially if you provide superb customer service. The chances are that customers who visit your site via mobile devices will recommend you to others, and you will end up making more sales hence much growth for your business.
Google uses it for a positive ranking signal.
Any business with a website knows how important ranking signals are: it determines the position of your site in the Google search engine results. Among the factors that Google looks at, mobile usability is among the top. If your site is not mobile-friendly, you are missing a lot. Ranking at the top is every business's dream, and getting your business a mobile-friendly website will greatly benefit you.
It has a huge potential
You don't have to worry that one-day mobile-friendly websites will be an outdated trend. Mobile devices are growing and advancing, and everyone owns a phone. Most customers will visit your site using their mobile devices. The number of those who visit is expected to grow as you will get both new and old customers. The use of mobile devices to access websites is expected to keep on growing and getting better.
Customers expect a mobile-friendly site.
Most people shop online. They do it with their devices, and if they find an unappealing website, they will get bored and go to your competitor. An estimation of people using smartphones is four out of five; if your website is not mobile-friendly, then think of those customers you are missing. You can reach out to us for help in designing one.
Now you know why mobile-friendly web design is gaining popularity, and I believe you are undoubtedly convinced you need one for your business. If you are worried that you aren't tech savvy enough to design it for your business, worry no more! That's why Guru Solutions is here; we design, build and then manage the site for your business. For all your mobile-friendly web design, reach out to us for help.
